Click here to download your free .pdf copy
ATC: Add To Cart
BOF: Bottom of Funnel
CA: Custom Audience
CBO: Campaign Budget Optimization
CPC: Cost Per Click
CPE: Cost Per Engagement
CPM: Cost Per Thousand Impressions
CRO: Conversion Rate Optimization
CSV File: Comma Separated Values file
CTR: Click-Through Rate
CVR: Conversation Rate
DB: Down sell
DPA: Dynamic Product Ads
HOPS: Amount of clicks going to your offer page or order form
IC: Initiate Checkout
KPI: Key Performance Indicator
LAL or LAA or LLA: Lookalike Audience
LP: Landing Page
LPV: Landing Page Views
LTV: Lifetime Value
MOF: Middle of Funnel
OCU: One click upsell
OFI: Order Form Impression
OTO: One-Time Offer
PPE: Page Post Engagement
ROAS: Revenue or Return on ad spend
ROI: Return on Investment
RT: Retargeting
TOP: Top Of Funnel
US: Upsell
VSL: Video Sales Letter
VV: Video Views
WC: Website Conversion
XS: Cross-Sell